Ernest Hemingway once said,

“There is nothing to writing. All you do is sit down at a typewriter and bleed.”

Then he probably downed his 7th daiquiri of the day.

Nowadays we’re fortunate enough to have computers to bleed onto.

But you’ll never find me downing daiquiris (way too sweet).

What I will be doing is plucking impactful insights, taglines, headlines and other copy from the abyss, with - 

-the diligence of an eldest sibling

-the responsiveness of a former logistics sales rep

-the perspective gained from years living and working abroad

-and the bravado of a middle school poetry contest winner