Coppertone

OOH

To draw attention to the event, for one day we’ll take over the Google masthead and Spotify.

Clicking on the light effect will take you to our webpage announcing the event.

The event will take place on the longest day of the year, the summer solstice.

Crossbody bags with sunscreen and sunglasses will be given away at every event location.

Modern Americans are staying inside more than ever - according to a recent study, a typical modern adult gets as little as 15 minutes of sunlight every day.

But studies and common sense underscore how important sunlight is for your mental health.

The #1 sunscreen brand in the world wants to inspire you to

Get Out There

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Activation

Coppertone x Cercle

We’re collaborating with Cercle for an exclusive music show with top electronic artists from around the world.

We’ll also work with Spotify to create a Coppertone x Cercle playlist curated by the performing artists.