Many people see sunscreen as an obstacle to getting outside. The goopiness! The mess!

Unfortunately, extra obstacles to getting your Vitamin D are not ideal when modern adults only get an average of 15 minutes of sunlight everyday.

Luckily, our sunscreen products go on easy, stay on for longer, and let you forget you’re even wearing them.

In other words, we may be a company that protects you from the sun - but our goal is to make it easier for you to

UV-activated to entice people outside.

Reminders to get some fresh air, visible from within apartments and offices.

To get people outside, we’ll collaborate with Cercle for an exclusive outdoor event with top electronic music artists from around the world.

The event will take place on the longest day of the year, the summer solstice.

In order to draw attention to the event, we’ll take over the Google masthead and Spotify.

Clicking on the light effect will take you to our webpage announcing the event.

We’ll also work with Spotify to create a Coppertone x Cercle playlist curated by the performing artists.

UV-activated merch at the event.

Event OOH: digital billboard that moves with the sun (think British Airways pointing baby billboard).

CW: Ryan Dolan