Chiquita
If you see a banana out in the world, there’s a good chance it’s Chiquita.
But not all bananas have the honor of wearing a Chiquita sticker. Let’s change that.
We’re going to inject Chiquita stickers everywhere, making them…
The Official Banana of Bananas
On Instagram, we will release a filter so people can put a Chiquita sticker on all the poor bananas in the world without one. For each story posted with the filter, we will donate $1 to A Banana Foundation, a foundation that supports banana sustainability through research, innovation and creation.
Social
OOH
Activations
We will sell banana costumes with a Chiquita sticker on them in the banana section of grocery stores.
Because even in costume form bananas look better with a Chiquita sticker.
Banana Bonanza
On National Banana Day, we’re going to throw a banana party in Miami.
To get an invite, post the banana filter with #chiquita. Each post you make gives you a better chance of attending the bonanza.
In addition to the money donated from the filter, everything made on food/drinks/merch/tattoos at the party will also go to A Banana Foundation.
Endorsements
Chiquita will secure endorsements from some of the icons of banana culture.
