Applebee’s
Gen Z is the “grindset” generation. Online you will find a massive amount of content (both serious and satirical) about financial independence and being your own boss.
At Applebee’s, the Dollaritas flow and appetizers are insanely affordable. Eating here is a business decision too good to pass up.
So, we’re encouraging people to not just “Eat Good in the Neighborhood” - but to
Be CEO of the Neighborhood
When people go to apply, they will be taken to our landing page - applebees.com/ceooftheneighborhood.
There, they will learn about our Financial Literacy Workshops. More info on those in a minute.
Podcast Ad Reads
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Thought leader content
Tapping into the spirit of motivational LinkedIn posts, Applebee’s will garner attention by injecting itself into the LinkedIn conversation with provocative Thought Leader content.
X and Instagram
Thought Leader wisdom like this deserves to be shared on other platforms, too.
OOH
Financial Literacy Workshops
On our landing page (applebees.com/ceooftheneighborhood) we will introduce Applebee’s Financial Literacy Workshops hosted at selected locations nationwide.
We believe that if you can afford a Dollarita, you can afford to start thinking about personal finance strategies.
Financial writers and advisors, business-owners, and stand-up comedians will speak at the events. We may even have appearances from Dave Ramsay (The Total Money Makeover) and Morgan Housel (The Psychology of Money).
We’re giving Gen Z the tools to be financially literate so they can be the “CEO” of their own lives.
CW/AD: Ryan Dolan